By Jay Remer, the Etiquette Guy
Walking into old houses sometimes reminds me of visiting favourite relatives in my younger days. And what is more welcoming than walking into a friend's house greeted by the wonderful smell of freshly baked bread or chicken soup simmering on the kitchen stove? Or how about walking through the perfume section of a department store or past the open door of a candy shop, flower shop or fast food store? All of these places have distinctive smells associated with them that conjure up either pleasant or very unpleasant memories.
Noses, get ready to clear out your airways... Hosted by fragrance enthusiast Odette Toilette, Scratch+Sniff events have been set up as the fragrance equivalent of wine-tasting to introduce more creative ways of responding to our sense of smell.
This month: From the golden age of the silent film to the contemporary blockbuster, Scratch + Sniff will bring alive the sights and sounds of Hollywood by immersing ourselves in the fragrance of the movies.